The past 2 years were exceptionally challenging and required most of us to rethink sales strategies. We switched to virtual platforms and meetings to engage customers and as a result, we have seen a growing divide between buyers and sellers. Buyer’s response decreased by 30%, and decision makers will consider a supplier if the sales professional understands their business needs.

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Therefore coach, consultants, thought leaders and sales professionals need to embrace channels (like LinkedIn & Sales Navigator) that will build trust with your customers to fully immerse themselves in buyers first principles and not only become but also stay top of mind.