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My Secret Weapon On LinkedIn To Reach My Target Audience

Updated: Jul 13, 2022

Last year I ran a 7-day poll on my LinkedIn profile entitled To Pod or Not to Pod – That is the Question. In the poll, which I created using LinkedIn’s poll feature, I asked individuals for their opinion on the use of LinkedIn pods.

I introduced my poll with the following statement: In your opinion are LinkedIn Pods cheating the system or amplifying a good idea?

The poll was super simple. Users were only given two options to choose from:

✅ LinkedIn pods are a cheat

✅ LinkedIn pods are awesome

The goal of this poll was not to just hear my connections’ opinions on podding (although I thoroughly loved reading them all) but to test the effectiveness of pods on post engagement and reach.

I’m guilty. I occasionally use a LinkedIn Engagement Pod to amplify my posts. My pod is small, just a handful of friends and colleagues and professionals that I admire, and whose work and content I respect.

On average, the organic engagement my posts receive when I don’t pod is anywhere from 30 – 50 engagements, 5-10 comments, and about 2K in views.

For this experiment, however, I went all in and posted not to just one but three pods during a 30-minute period. Here’s how it unrolled:

Day 1:

  • I created and published a poll on LinkedIn. I supported the poll with a post on my profile and two very neutral hashtags: #linkedinpoll and #linkedinmarketing.

  • I shared a link to the post on 3 pods

  • I shared the post on about 3-4 LinkedIn Groups

  • I shared the link with 5 friends outside of my pods

That’s it.

The Results

The poll engagement was fine but not earth-shattering, garnering 133 votes, 35 reactions, and 80 comments, from a variety of enterprise companies in some marketing or sales capacity as per the screenshot below.

Poll, post, and reaction results followed the same pattern, with day 1 of the poll providing the highest level of engagement.

The real surprise was the reach, which generated 6 times more reach than a “no pod” post, garnering over 12K in reach.

The Last Word

Thanks to all of those folks who unwittingly ended up as part of my social experiment. I genuinely thank you for your impassioned, funny, and thoughtful comments. On some level, I respect and agree with all sides of the poll.

However, there is no doubt that “to pod” definitely garners a lot more reach and engagement than a “not to pod” approach.

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